Hemlock Soccer Alliance are a soccer training program based in Pennsylvania. They came to me wanting a sports badge style logo that represented the state of Pennsylvania, the ethos of the training program and the sport of football/soccer. So to achieve this in the logo we included: The Hemlock tree and Keystone shield shape for the state tree/symbols of Penn. The three trees represent the three core pillars of the program: Humility, Passion, Effort. The vintage ball for the link to football, also representing the history of the sport.