GOODDAYS
YEAR: 2024
DELIVERABLES: Primary Logo, Alternate Logo, Packaging Design
Based in Cape Town, South Africa. Gooddays is a sustainable skincare product line for surfers. So far, their line product includes a sunscreen, an after-sun lotion, and a sea salt Spray. All products are made with ingredients from Cape Town and they produced locally and sustainably.
They wanted the branding to have a casual, cool surfer appearance. And show off about it being locally produced in Cape Town.
THE LOGO DESIGN
For the logo, to keep that local feeling at the centre of the brand, I wanted to use an image of Cape Town itself, more specifically the table-top mountain. So created an illustrated version of the horizon with rough edges to give it a rugged, well-worn feeling, synonymous with surfing brands.
The colours of the brand represent earth, sand and sun, further showing the sustainable nature of the brand and its link to surfing culture.
